Company Snapshot
A Dubai-born, Italian-founded education and consulting company blending the AUGE experiential learning method with strategic consulting, student recruitment, and digital marketing across the UAE and beyond.
🎯 What AUGE Stands For
The name AUGE is not just a brand — it's a teaching philosophy. Achieve Unbelievable Goals through Experiential learning. Every letter reflects Monica Perna's proprietary method for teaching English and professional development: experiential, immersive, interactive, and technologically advanced — enabling adult learners to master a new language within 90 days.
🏗️ Corporate Structure
AUGE operates through two distinct legal entities: AUGE International Consulting FZC — headquartered in Dubai Investment Park with a registered office in Umm Al Quwain — serves as the parent education and consulting brand. AUGE 10X (Marketing and Studies Consultancy LLC OPC) is a newly incorporated marketing and growth advisory firm based at Julphar Tower, Ras Al Khaimah (License 62932), positioned to become RAK's reference growth partner.
Audience Traffic Split
Vision
To democratise access to high-quality professional education worldwide — enabling individuals from any background to unlock their full potential through innovative, technology-driven, experiential learning tools that make language mastery and professional growth accessible, practical, and measurable.
Mission
To continuously create marketable, unique educational content and solutions that serve private individuals, entrepreneurs, freelancers, and consultants across five continents — combining an international faculty, cutting-edge digital tools, and the AUGE Method to deliver results that traditional classroom education never could.
Why Dubai — The Italian EdTech Story
Monica Perna's decision to build AUGE in Dubai rather than Italy was deliberate and defiant. After a devastating personal loss in 2017 — a contractor who disappeared with her life savings during a home renovation — she immersed herself in studying online business systems, digital funnels, and e-learning platforms. Dubai offered what Italy couldn't: a frictionless environment for ambitious, future-oriented entrepreneurship, a wealthy multicultural market hungry for English and professional development, and a regulatory ecosystem built to reward innovation. She was already among the first Italian educators to shift from physical classroom to virtual learning — a pioneer move she made before the pandemic made it necessary worldwide. Her visit to Dan Kennedy's prestigious Platinum Mastermind in Atlanta, Georgia — as the only Italian ever admitted — gave her the business framework to scale AUGE globally from Dubai. The AUGE Method was officially unveiled October 25, 2021 at Expo Dubai 2020.
Core Values
Diversity & Inclusion
Over 80% of AUGE's 40+ team members are women. The team spans 5 continents, representing true global diversity in an EdTech company built on inclusion.
Innovation
AUGE embraces Metaverse learning, cryptocurrency payments, and AI-driven content as integral parts of its future-ready education ecosystem.
Philanthropy
A portion of annual income is directed to lung cancer research — reflecting Monica's personal commitment to giving back through AUGE's commercial success.
Sustainability
Digital-first delivery minimises physical infrastructure, while the online model eliminates commuting and enables education access regardless of geography.
The AUGE Method — Core IP
🧠 What Is the AUGE Method?
Developed by Monica Perna after three years of research and validated through her experience as an expat in an English-speaking country, the AUGE Method is a revolutionary didactic protocol officially launched on October 25, 2021. It teaches "Globish" — the international English actually spoken in global business contexts — rather than traditional academic English.
The method is built on three pillars: Experiential (learning through doing, not memorising), Immersive (creating total language immersion in digital environments), and Interactive (live coaching, Q&A, community feedback loops). The goal: functional English fluency within 90 days — something traditional classroom learning takes years to achieve.
The method powers the flagship Masterclass "Impara l'Inglese con Monica" (Learn English with Monica) and all AUGE learning platform content. It has been accessed by 800,000+ students in free seminars and underpins 30,000+ paid enrolments.
Core Service Lines
Industry Verticals Served
🏢 Training-Oriented Organisations
Corporate clients that consider highly trained personnel the core driver of competitive advantage. AUGE builds partnerships with these companies to up-skill workforces through structured learning paths.
🏛️ Institutes & Training Centres
Educational institutions navigating the shift from physical to online delivery. AUGE provides the technology, methodology, and operational support to make the digital transition profitable and scalable.
🌍 Lifelong Learning Community
Individual entrepreneurs, freelancers, and professionals investing in self-development. The largest segment of AUGE's student base — primarily Italian-speaking — seeking language mastery and career growth simultaneously.
Revenue Streams
📚 Primary — Online Course Sales
The flagship revenue driver is paid enrolment in Monica Perna's Masterclass programmes — primarily "Impara l'Inglese con Monica" and structured AUGE Method learning paths. Delivered via the Advanced Learning Platform, courses are sold directly to Italian-speaking adult learners across Europe, the UAE, and Latin America.
With 30,000+ paying students and high-ticket coaching elements, this stream powers the majority of AUGE's revenue. The funnel begins with free webinars and seminars that have reached 800,000+ people — converting a percentage into paid programme enrolments.
🤝 Secondary — B2B Consulting & Strategy
Francesco Iannello's background in lean management and organisational consulting at billion-dollar firms anchors AUGE's B2B service offering. The company provides strategic growth consulting, marketing strategy development, and student/instructor recruitment services to training companies, academies, and educational institutions.
These retainer-based consulting engagements typically target UAE-based training organisations, Italian educational institutions expanding internationally, and colleges seeking UAE partnerships.
🎤 Tertiary — Speaking, Media & Branded Content
Monica Perna's status as a recognised expert — featured in 200+ media outlets, a volunteer at Expo 2020 Dubai, and a speaker at international education conferences — generates a media and speaking revenue stream. This includes branded content partnerships, conference speaking fees, and media appearances.
The "Education 2.0 Conference" Las Vegas 2024 appearance and the "Impact Global Women Leadership Award 2025" reflect AUGE's positioning in the global education conference circuit.
₿ Innovative — Cryptocurrency Payments
Ahead of its time in the EdTech space, AUGE International Consulting accepts cryptocurrency as payment for its courses and consulting services — a strategic alignment with its UAE base, where crypto adoption is among the world's highest.
This positions AUGE as a forward-thinking digital business capable of serving globally distributed clients without banking friction, currency conversion costs, or cross-border payment delays — particularly relevant for its Latin American and Gulf audience.
Target Customer Segments
What AUGE 10X Does
📊 Data-Driven Marketing
AUGE 10X builds marketing systems anchored in performance data — from audience analytics and campaign attribution to funnel optimisation and conversion rate improvement. Decisions are data-justified, not intuition-driven.
🎨 Brand Strategy
Comprehensive brand positioning for companies seeking a distinct identity in competitive markets. AUGE 10X draws on the parent company's experience building a globally recognised education brand from scratch in one of the world's most competitive business environments.
🗺️ Go-to-Market Execution
End-to-end go-to-market planning and execution — target market identification, channel selection, launch campaign architecture, and performance monitoring. Purpose-built for companies in RAK's rapidly expanding business ecosystem.
Why Ras Al Khaimah?
🌅 The RAK Strategic Bet
AUGE 10X's website explicitly states its belief that Ras Al Khaimah is "an emirate that is poised to surprise." This is a deliberate strategic positioning — RAK is one of the UAE's fastest-growing free zones and business hubs, with lower set-up costs than Dubai, expanding industrial and tourism sectors, and a growing SME community that is underserved by sophisticated marketing advisory services.
The AUGE 10X brand stands on the near-decade track record of AUGE International Consulting FZC — 1,000,000+ followers and 30,000+ paying clients — giving it a credible authority signal in a new market without starting from zero. Francesco Iannello leads AUGE 10X's strategic advisory offering, backed by his background in lean management consulting at automotive and industrial firms worth $900M–$1B+.
📬 Contact AUGE 10X
Email: info@auge10x.com
Address: Julphar Tower Office, 29th Floor, Expo Street, Dafan Al Nakheel, Ras Al Khaimah, UAE
Website: auge10x.com
License: 62932 (LLC OPC)
🔗 AUGE 10X vs AUGE International
AUGE International Consulting FZC — Parent company. Dubai + Umm Al Quwain. Education, training, consulting, AUGE Method. B2C and B2B.
AUGE 10X — Newly incorporated entity. Ras Al Khaimah. Marketing advisory, brand strategy, go-to-market. Pure B2B growth advisory for regional companies.
Geographic Audience Distribution
🗺️ Where Clients Come From
📡 How People Find AUGE
The Monica Perna Personal Brand Engine
🎯 Founder = Brand
AUGE's single greatest marketing asset is Monica Perna herself. Her personal story — from a devastating 2017 financial loss, to pioneering Italy's shift from classroom to online teaching, to becoming the only Italian in Dan Kennedy's Platinum Mastermind — is the AUGE marketing narrative. Authenticity at scale.
🎓 Free Seminar Funnel
Over 800,000 people have accessed AUGE content through free webinars and online seminars. This top-of-funnel strategy — building trust and demonstrating the AUGE Method in action — is the primary conversion mechanism into paid Masterclass enrolments.
📺 Media Amplification
200+ media appearances across TV, radio, and print — including coverage at Expo 2020 Dubai — create constant earned media reach without paid advertising costs. AUGE's story (Italian woman builds Dubai EdTech empire) is inherently media-worthy and generates ongoing organic coverage.
The Broader Team
Tiziana Pitzolu
"Treat the customer like you would want to be treated." The frontline of AUGE's client relationship management.
Rosy Abruzzo
Driving AUGE's media coverage across 200+ outlets. "A good PR story is infinitely more effective than a front page ad."
Marina Giuliano
Crafts AUGE's voice across course materials, social media, and brand communications. "Make it simple. Make it memorable."
Rochelle Gamboa
Produces Monica's video seminars, Reels, and course content. "Editing is the only process — the shooting is the pleasant work."
Katia Cresevich
Financial governance for AUGE's multi-currency, multi-jurisdiction business across Dubai, Umm Al Quwain, and RAK.
Valentina Bonfardeci
Manages student relationships and represents AUGE in academic partnership discussions. "Education is not the filling of a pail, but the lighting of a fire."
👥 Team Culture
AUGE's 40+ person team spans 5 continents, with 80% women — a statistic that reflects founder Monica Perna's deliberate commitment to building an inclusive, female-led professional environment. The team philosophy: "work" means "never stop learning." Every AUGE employee is a student of the same mindset the company teaches its clients.
Awards & Recognitions
Media Coverage
📺 200+ Media Appearances
AUGE International Consulting has been featured across over 200 national and international radio, television, and newspaper outlets — a media footprint that functions as a continuous trust signal for prospective students. Notable coverage includes: Italian national media covering the Expo Dubai 2020 story (MoneyReport, MercurPress, and multiple Italian news portals), international education and entrepreneurship publications covering Monica's story as a digital entrepreneur, and women-in-business media (Women on Topp) highlighting AUGE as a case study in founder-led EdTech.
Competitive Positioning Through Awards
🏆 Why Awards Matter for AUGE
Unlike established EdTech giants with large marketing budgets, AUGE competes through trust signals — and awards from credible international bodies (US-based Education 2.0, Dubai leadership awards) serve as third-party validation for prospective students who are evaluating a significant investment in paid education programmes. Each award becomes content, a press release, and a social proof anchor.
🌐 The Expo Dubai Moment
AUGE's participation in Expo 2020 Dubai — as part of the Open Education Italy platform discussing new professional competencies for the global workforce — was the company's single largest earned media moment. Coverage across Italian national media positioned AUGE as Italy's leading voice in innovative EdTech at the world's most watched business exposition event.
The AUGE Acquisition Funnel
Funnel Conversion Strengths
🎁 Free Value First
800,000+ free seminar participants represent AUGE's most powerful trust-building mechanism. By letting prospects experience the AUGE Method before paying, Monica eliminates the biggest barrier to education purchase: "Will this actually work for me?" — answering it with direct experience.
📧 Email Nurture Architecture
Once a free seminar attendee enters the AUGE email system, a structured nurture sequence builds proof, social validation, and urgency. Student success stories, free tips, and limited-time course offers create multiple conversion touchpoints over 30–60 day cycles.
💎 High-Ticket Coaching Upsell
Beyond the Masterclass, AUGE offers 1:1 coaching and strategic consulting paths at premium price points. This upsell layer — available to Masterclass graduates — dramatically increases revenue per student and customer lifetime value for the most motivated learners.
1 Million+ Followers
Across All Channels
AUGE's social media strategy is built on Monica Perna's personal brand — a content-first approach spanning Facebook, Instagram, YouTube, LinkedIn, and TikTok, primarily targeting Italian-speaking audiences worldwide.
Active Social Channels
Content Strategy & Pillars
📌 Italian-First Content
The core social content is in Italian — targeting the Italian-speaking global diaspora in UAE, Europe, Latin America, and USA. This creates a niche but highly loyal and commercially valuable audience who see Monica as "their" English coach in a foreign land — highly relatable and aspirational simultaneously.
🎬 Video-Led Engagement
Facebook Lives, YouTube webinars, and Instagram Reels form the backbone of AUGE's content. Monica's on-camera presence and storytelling ability — honed over years of teaching — creates high watch times and strong conversion from content viewer to course enquiry, making video the #1 acquisition channel.
🌐 AI & Business Content (Francesco)
Francesco Iannello's LinkedIn content covers AI prompting, business strategy, and management consulting — a more B2B-oriented content stream that feeds AUGE 10X's advisory positioning. His carousel posts on AI communication (shared to 60K+ LinkedIn views) are becoming a distinct content brand.
AUGE Social vs Comparable EdTech Brands